CallenJumping on the Social Media Marketing BandwagonWhy brands should wait before jumping the gun on the hot and new social platforms.Aug 4, 2021Aug 4, 2021
CallenSocial Media Analytics, Metrics, and MoreIn order to determine the success of a campaign, you have to have a way to measure your outcome. Did your campaign meet your targeted…Jul 11, 2021Jul 11, 2021
CallenInstagram Best Practices : What You Should Be Doing in 2021My hair is in a messy bun. I am going on the second day in the same sweat pants, with some dried spaghetti sauce on the left pant leg. The…Jul 4, 2021Jul 4, 2021
CallenSocial Media Management Tools: What Works & Why You Need ThemMaintaining a consistent online presence on your social media networks has become an essential part of all businesses. With today’s…Jun 20, 2021Jun 20, 2021
CallenPandemic and Play: How the Gaming Industry Soared and SavedIn late 2020, after the full pandemic fatigue set it, I began to really rely on my Xbox One console for an escape. I have always been an…May 31, 2021May 31, 2021
Callen4 Critical Steps in Creating an Effective Social Media StrategyDeveloping a social media strategy is key in order to reach your social and business goals. Think of your social media strategy as the…May 23, 2021May 23, 2021
CallenThe Evolution of Social Media and the Social Media ManagerIn 2004 when Facebook launched itself onto the internet, a social media manager (SMM) wasn’t even a blip on the job market’s radar…May 16, 2021May 16, 2021
