CallenJumping on the Social Media Marketing BandwagonWhy brands should wait before jumping the gun on the hot and new social platforms.3 min read·Aug 4, 2021----
CallenSocial Media Analytics, Metrics, and MoreIn order to determine the success of a campaign, you have to have a way to measure your outcome. Did your campaign meet your targeted…4 min read·Jul 11, 2021----
CallenInstagram Best Practices : What You Should Be Doing in 2021My hair is in a messy bun. I am going on the second day in the same sweat pants, with some dried spaghetti sauce on the left pant leg. The…4 min read·Jul 4, 2021----
CallenSocial Media Management Tools: What Works & Why You Need ThemMaintaining a consistent online presence on your social media networks has become an essential part of all businesses. With today’s…4 min read·Jun 20, 2021----
CallenPandemic and Play: How the Gaming Industry Soared and SavedIn late 2020, after the full pandemic fatigue set it, I began to really rely on my Xbox One console for an escape. I have always been an…5 min read·May 31, 2021----
Callen4 Critical Steps in Creating an Effective Social Media StrategyDeveloping a social media strategy is key in order to reach your social and business goals. Think of your social media strategy as the…4 min read·May 23, 2021----
CallenThe Evolution of Social Media and the Social Media ManagerIn 2004 when Facebook launched itself onto the internet, a social media manager (SMM) wasn’t even a blip on the job market’s radar…3 min read·May 16, 2021----